What comes to your mind, when you hear the term ‘wish list’? The application of this feature is exactly how it sounds like: a list of things you wish to get. As an online store owner, would you like your customers to be able to save products in a wish list so that they review or buy them later? Would you like your customers to be able to share their wish list with friends and family for gifting purposes?
Offering your customers the feature of a wish list as part of shopping cart is a great way to build loyalty to your store site. A wish list on a store site allows online businesses to engage with their customers in a smart way as it allows the shoppers to create a list of what they desire and their preferences for future purchase.
Does every e-commerce store need a wish list? The answer to this question in most cases is yes, because of the following reasons:
Understanding the needs of your customers – A wish list gives you a better perspective as to what is in your customer’s mind. A wish list can give any online business a lot of information about their customer’s preferences.
Making online shopping a user friendly and pleasant experience - A visitor, who cannot immediately make a purchase, can save a wish list and return to it later. The visitor will not have to search for his/her favorite products once again. This is especially advantageous for those browsing from a mobile device.
Shoppers like to share their wish list with friends and family - Providing your customers a way to email their wish list to their friends and family is a great way to make online shopping pleasant and enjoyable. If a visitor is creating a wish list to share with their family and friends, they will ensure that the gifts they receive will be something they desire, as opposed to unwanted gifts. It is always a good idea to make the wish list sharable by a unique link so that it can be easily shared though different channels like email or on social media sites, which will ultimately spread brand awareness across social media platforms.
Wish list can be a great marketing tool – Wish lists are extremely targeted and the recipients are always motivated to use them. For example, when your wife tells you that her wish list is on a certain e-commerce store, it’s not a coincidence that your anniversary is around the corner and your wife has sent you her wish list. So what is the first thing you are going to do? You are most likely to visit the e-commerce store, check out the wish list and end up buying something for your wife, which you know she wants and will appreciate.
So what kind of benefits a business owner gets from a wish list?
· It is a great way to advertise an online store, as many people do prefer to shop with their friends or family
· It allows the current customers to return to the store site and open doors for the new customers
· It will help you pinpoint popular items in your inventory. This is a source of valuable market research. You’ll know which products have the potential for increased demand, by merely attracting certain types of visitors to your website.
Jagdish Store offers the feature of a wish list which permits customers to create a list of products that they desire or are planning to buy in the future.
When you start an online business your main aim is to showcase and sell your products to a larger audience. So you decide to go on social media. You post regularly on Facebook, Instagram, Twitter, Pinterest or any other platform that you find relevant to your business.
But what most e-commerce businesses forget is that blogging has become an essential part of doing business online. Many businesses do not understand the importance of having a blog as they do not have time to post quality content.
How does a blog help? A blog enhances your ability to market your product on social media. When you have an online store, it’s the most cost-effective way to attract customers who are searching online for the products or services you provide.
Your blog not only helps to increase your store’s online visibility, but it’s the perfect engagement platform to share stories, connect with your customers, and establish trust and loyalty.
Here are some of the ways a blog can prove beneficial for the growth of your e-commerce business.
1) A blog is useful in educating your customers
You can use your blog to provide useful, practical information to your audience. This will help to establish your brand as an expert in your field, and by providing helpful information you can build trust and loyalty with your audience. If your viewers begin to view you as a true authority in your field, they will be more likely to try the products you sell.
This is also a great way to encourage repeat visits to your e-commerce site. Someone might find your blog helpful and educational, and even if they don't buy something during that first visit, they may return later for more quality blog content and then decide to make a purchase.
For example, imagine that you have an e-commerce business selling replacement car parts for aspiring mechanics. You can post tutorials on how to install the parts that you sell or do other car maintenance, including written tutorials and video walkthroughs. You also include a link in each post to buy the product that's being featured in that tutorial. By doing this, you build a reputation as a trustworthy authority and an educational resource. You don't just sell the product, you also teach people what to do with it.
2) Blog helps your business in Search Engine Optimization (SEO)
SEO (Search Engine Optimization) is the process of optimizing your website to show up higher in search engines like Google, Bing and Yahoo when people search for certain keywords. One of the ways that search engines determine in what order to rank search results is by the frequency that you post content on your website and the density of relevant keywords in your content. The more original content you write in your blog post, the better ranking you will get in search engines. SEO is an on-going process and posting blog posts regularly keeps your site active all the time which is beneficial when it comes to search engine optimization.
For example, let’s say you sell ‘Bosch washing machine Model XYZ’ and you regularly publish blog posts about your product. Now, whenever someone searches for ‘Bosch washing machine Model XYZ’, Google will crawl on your website knowing that you have something to do with this particular product. Hence, your website will show up on the search result page whenever this item is being searched.
3) A blog creates a personality behind your e-commerce store
Blogs offer the perfect opportunity to share personal stories about your business, such as what inspired you to open your store, events you’ve attended, and personal stories featuring your products. It acts as a one-on-one connection with your customers to encourage trust for customer loyalty. It’s the personal touch your business needs to earn credibility in the customers’ eyes to keep them coming back time and time again for repeat purchases.
Jagdish Store is a great e-commerce solution that also offers a variety of CMS features including a blog. A store owner has full access to manage the blog posts and related comments.