When you start an online business your main aim is to showcase and sell your products to a larger audience. So you decide to go on social media. You post regularly on Facebook, Instagram, Twitter, Pinterest or any other platform that you find relevant to your business.
But what most e-commerce businesses forget is that blogging has become an essential part of doing business online. Many businesses do not understand the importance of having a blog as they do not have time to post quality content.
How does a blog help? A blog enhances your ability to market your product on social media. When you have an online store, it’s the most cost-effective way to attract customers who are searching online for the products or services you provide.
Your blog not only helps to increase your store’s online visibility, but it’s the perfect engagement platform to share stories, connect with your customers, and establish trust and loyalty.
Here are some of the ways a blog can prove beneficial for the growth of your e-commerce business.
1) A blog is useful in educating your customers
You can use your blog to provide useful, practical information to your audience. This will help to establish your brand as an expert in your field, and by providing helpful information you can build trust and loyalty with your audience. If your viewers begin to view you as a true authority in your field, they will be more likely to try the products you sell.
This is also a great way to encourage repeat visits to your e-commerce site. Someone might find your blog helpful and educational, and even if they don't buy something during that first visit, they may return later for more quality blog content and then decide to make a purchase.
For example, imagine that you have an e-commerce business selling replacement car parts for aspiring mechanics. You can post tutorials on how to install the parts that you sell or do other car maintenance, including written tutorials and video walkthroughs. You also include a link in each post to buy the product that's being featured in that tutorial. By doing this, you build a reputation as a trustworthy authority and an educational resource. You don't just sell the product, you also teach people what to do with it.
2) Blog helps your business in Search Engine Optimization (SEO)
SEO (Search Engine Optimization) is the process of optimizing your website to show up higher in search engines like Google, Bing and Yahoo when people search for certain keywords. One of the ways that search engines determine in what order to rank search results is by the frequency that you post content on your website and the density of relevant keywords in your content. The more original content you write in your blog post, the better ranking you will get in search engines. SEO is an on-going process and posting blog posts regularly keeps your site active all the time which is beneficial when it comes to search engine optimization.
For example, let’s say you sell ‘Bosch washing machine Model XYZ’ and you regularly publish blog posts about your product. Now, whenever someone searches for ‘Bosch washing machine Model XYZ’, Google will crawl on your website knowing that you have something to do with this particular product. Hence, your website will show up on the search result page whenever this item is being searched.
3) A blog creates a personality behind your e-commerce store
Blogs offer the perfect opportunity to share personal stories about your business, such as what inspired you to open your store, events you’ve attended, and personal stories featuring your products. It acts as a one-on-one connection with your customers to encourage trust for customer loyalty. It’s the personal touch your business needs to earn credibility in the customers’ eyes to keep them coming back time and time again for repeat purchases.
Jagdish Store is a great e-commerce solution that also offers a variety of CMS features including a blog. A store owner has full access to manage the blog posts and related comments.
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